Music video for Never A Hero.

The brief was to ‘get them signed by a big label’. By using a magic blend of advertising methodologies, we produced a video that would be watched by a whole new fanbase, namely the nutters known only as ‘triathletes’. 20,000 YouTube views in a couple of months and, alongside the hard work of the management, the band have just signed with a US label. The video will also be featuring on several music TV channels. Bosh.

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